January 28, 2009

Did I say 2009, I meant 2010....

News from CES 2009 (Consumer Electronics Show) suggests that the much anticipated PlasticLogic eBook reader will not be shipping early this year as previously announced, but is postponed until "early 2010".

Its anticipated mainly because it will have a "plastic electronics" display with no glass, providing robustness and lightness but not (yet) flexibility.

PlasticLogic and PolymerVision, with its READIUS product, are now in a slow race to market.

The READIUS's commercial availability has also been postponed multiple times in the past and it remains to be seen who will make it to market and be able to say they are the "first plastic display shipping". When it does ship READIUS will provide lightness and robustness and also flexibility with the display wrapping around the device - making it a small hand-held device with a large(r) display.

All this proves that bringing a new electronics and display technology to market is no simple task, and that the companies trying to do so either repeatedly underestimate the complexity of doing to, or overstretch themselves when announcing availability dates.

See the Engadget Post, or watch the video of the interview from CES by following the link to InfoWorld Videos.

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